Generating New Business in the Downturn
Presented by Chris Pareja

Friday April 24, 2009, 8:30 am - 10:30 am
Seminar: Pre-register for $45 ($55 at the door)

Location: John F Kennedy University, Room N364
100 Ellinwood Way, Pleasant Hill, CA 94523
map and directions
 

Most companies live or die by the strength of their Rolodexes. Most focus on building their client and contact databases, but many may be underutilizing their database of partners. In a down market, creativity is required to grow your business or even to hit your revenue targets.

This presentation will cover items you should assess before establishing a business networking strategy that will help you meet or achieve your business development and delivery goals. This session will provide valuable insights to novice and expert business developers alike. It will also give high-level descriptions of 6 business networking relationships: 3 for people who find and deliver business as individuals, and 3 for people who are interested in teaming with others to find and deliver large or complex opportunities they would not be able to execute alone.

Highlights include:

• Understanding your own strengths and weaknesses
• Overview of relationships that could strengthen weaknesses
• Take-away for all attendees: 20-point business networking self-assessment

Who should attend:

• Independent consultants
• Sales people
• Delivery teams who are looking for a competitive edge
• Management from larger firms
• Anyone with revenue generation responsibilities

Chris founded the B2B Power Exchange to fill a networking void for business developers looking for introductions to senior decision makers at mid-sized and larger companies. Chris has specialized in expanding businesses’ bottom lines for more than a dozen years in a variety of marketing, management and sales positions. He currently owns LeadGenaires, a results-driven marketing agency. He previously served as Vice President of Business Development at Kassner, where he generated new marketing and design projects with companies such as Intel, ACCPAC, TechVentures Network and C&C Group.